Prahlad Singh Patel, MoS (FPI) & Pashupati Kumar Paras, Union Minister of Food Processing Industries throughout Meeting

In the presence of Prahlad Singh Patel, MoS (FPI), Anita Praveen, Secretary, MoFPI, and Senior Officials from the Ministry and NAFED, Pashupati Kumar Paras, Union Minister of Food Processing Industries, launched 3 One District One Product (ODOP) manufacturers underneath the Pradhan Mantri Formalisation of Micro Food Processing Enterprises (PMFME) Scheme right now in New Delhi.

Under the branding and advertising and marketing element of the PMFME scheme, the Ministry of Food Processing Industries has signed an settlement with NAFED to develop 10 manufacturers of chosen 20 ODOPs.

7 ODOP Brands and 9 Products have been efficiently launched in collaboration with NAFED, These embrace – Brand: Cori Gold; District/State: Kota, Rajasthan Product: Coriander Powder, Brand – Makhana King; District/State: Darbhanga and Muzaffarpur from Bihar, Product: Plain and Chatpata Makhana), Brand – Dilli Bakes ( District/State: Delhi, Product: Cookies and Rusk), Brand  – Amrit Phal ( District/State: Gurgaon, Haryana Product: Amla Juice), Brand  – Madhumantra ( District/State: Saharanpur, Uttar Pradesh, Product: Multiflora Honey), Brand  – Somdana ( District/State: Thane, Maharashtra, Product: Millet Flour) and Brand  – Kashmiri Mantra ( District/State: Kulgam, Jammu and Kashmir Product: Red Chilli Powder). Out of the 7 ODOP Brands, the Brand Dilli Bakes was launched in October 2021 in New Delhi adopted by the Brand Makhana King launched in January 2022 in Patna. The remaining 5 Brands had been additionally launched in January 2022 in New Delhi.

Seven ODOP manufacturers and 9 merchandise had been efficiently launched, together with three ODOP manufacturers and 5 merchandise, Madhurmithas, Anaras, Pind Se, and two merchandise, Masala Paste and Lemon Honey, underneath the newly developed manufacturers Kashmiri Mantra and Madhumantra.

The model Madhurmithas has launched Jaggery Powder, which has been developed completely for the district Muzaffarnagar, Uttar Pradesh, underneath the ODOP idea. The product is a chemical-free sweetener that can also be more healthy and extra scrumptious than sugar. The 500g standy zip pouch is resealable for handy and safe storage and within reason priced at Rs. 80.

Anaras is a model created underneath the ODOP idea for dried spicy pineapple from the Meghalaya district of Ri Bhoi. The product is produced from handpicked pineapples which were naturally sundried and flavoured with a secret spice mix to present it an irresistible, one-of-a-kind style. Aside from its zesty flavour, dried spicy pineapple can also be excessive in vitamin C. It prices Rs. 110 for a 55g pack.

The genuine style of Ghar ka bana aam ka achaar is dropped at you by Pind Se for Mango Pickle. This delectable pickle is made with the best mangoes, high-quality substances, and a time-honored recipe. To guarantee high quality and consistency, the product is hand made in small batches. The model was created underneath the ODOP Concept in Amritsar, Punjab, and strives to carry you the Pind Ka Swad in each bottle, which is competitively priced at Rs. 95 for a 500g pet jar.

Two new merchandise have additionally been launched underneath the lately launched manufacturers, Kashmiri Mantra and Madhumantra, each from the districts of Kulgam in Jammu and Kashmir and Saharanpur in Uttar Pradesh, respectively. Traditional combined masalas are a vital part of Kashmiri vegetarian and non-vegetarian cuisines. The masala paste in tikki type, recognized domestically as ‘ver,’ is the model’s second product, following Kashmiri Lal Mirch. The 200g PET jar prices Rs. 200. Furthermore, Lemon Honey from Saharanpur provides a singular twist to plain outdated honey by infusing it with high-quality lemon extract. Simply including it to your favorite beverage can utterly rework it. A 500 gm glass bottle is competitively priced at Rs 245.

According to NAFED, all merchandise are packaged in distinctive and interesting packaging that retains moisture and daylight at bay, guaranteeing longer shelf life and conserving the product contemporary.

Under the scheme, NAFED and the Ministry of Food Processing Industries signed an settlement that resulted within the launch of 10 ODOP manufacturers and 14 merchandise. Each product is predicated on NAFED’s intensive information and legacy in advertising and marketing, in addition to its capabilities and expertise in processing, packaging, provide chain, and logistics. Increased investments in model communication in related markets, in addition to a powerful push on digitization throughout the worth chain, are supporting every model.

Ministry of Food Processing Industries hopes that this initiative underneath the PMFME scheme will inform micro meals processing enterprises (MFPEs) throughout the nation concerning the Government’s imaginative and prescient, efforts, and initiatives to formalize, improve, and strengthen them, bringing them one step nearer to Aatmanirbhar Bharat. MFPEs are inspired to take part on this initiative and obtain branding help.

(Source: PIB)

First revealed on: 06 May 2022, 08:55 IST



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