The survey revealed that given a alternative 90% of the individuals would go for shopping for farm-fresh greens as an alternative of getting saved meals delivered from supermarkets and different distributors.








Fresh Vegetables





Agritech start-up Otipy, India’s quickest rising group group-buying start-up for contemporary farm produce not too long ago performed a survey to grasp the demand for farm-fresh merchandise and its wastage in Delhi/NCR.












The survey revealed that given a alternative 90% of the individuals would go for shopping for farm-fresh greens as an alternative of getting saved meals delivered from supermarkets and different distributors.

The survey performed with greater than 2K customers, highlighted a renewed inclination towards wholesome consuming habits, owing to the pandemic. More than 90% of individuals favor to prepare dinner contemporary meals every day. In the identical vein, it has been discovered that just about 50% of individuals favor to not devour refrigerated meals and solely 7.89% of individuals devour it continuously.

On observing the grocery purchasing sample, as per the findings, a majority of patrons plan grocery purchasing on alternate days (36.03%) or twice every week (36.45%) adopted by 15.82% as soon as every week

An attention-grabbing discovering from the survey revealed that near 75% agree with losing meals on a every day or weekly foundation. Close to 60% devour it the subsequent day if it is cooked meals or give it to animals whether it is rotten fruits or greens. 












The otipy supply mannequin permits the discount of meals wastage to shut to 35-40% for contemporary produces. Sharing his ideas on the findings, Varun Khurana, Founder and CEO of Otipy, stated, “With this survey, we have observed a healthy switch in the eating habits and lifestyle of the consumer, especially post-pandemic. The cautiousness of opting for fresh and refraining from refrigerated products, with minimal wastage is one of the priorities of the new age consumer.”

“Since the establishment of Otipy in the year 2020, we have already gained the position of the biggest online supplier of fresh fruits and vegetables in NCR and the findings of the survey have further created optimism for us”, he added.












Close to 2000 people from throughout Delhi/NCR participated within the Otipy’s Survey on demand for contemporary farm merchandise and meals wastage with nearly equal participation from women and men (49.48% male and 50.52% feminine) between completely different age teams of individuals from underneath 18 to above 50 years.







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