The Kerala Government has chosen Little Squirrel, popularly generally known as “Chillu”, as the brand of this marketing campaign began by the Department of Agriculture to convey the group to the world of farming.













A brand new marketing campaign was launched by the Government of Kerala “Njagalum Krishiyilekku” with the target of attracting everybody to agriculture. The Kerala Government has chosen Little Squirrel, popularly generally known as “Chillu”, as the brand of this marketing campaign began by the Department of Agriculture to convey the group to the world of farming.












The brand was ready by Deepak Mouthattil, who can also be the designer of Krishi Jagran Malayalam Magazine. The purpose of this undertaking is to make everybody do what they will just like the Little Squirrel. The solely approach to make sure a non-toxic weight-reduction plan is to domesticate as a lot house as doable for every particular person. This aim is the premise of the undertaking.

Objectives of the Project

The marketing campaign goals to deal with the cultivation of greens, terrace farming, yard nutrient gardening, and rainfed farming in one-cent space which focuses on households.












From the primary part of the undertaking, monitoring might be accomplished by a particular government committee comprising farmers from the ward stage to the district stage. Pinarayi Vijayan inaugurated the undertaking final day.

The Chief Minister mentioned that the aim of cultivating properly even in probably the most restricted space would result in the belief of the nice aim of meals self-sufficiency.

The Department of Agriculture has determined to implement a large-scale family-centered marketing campaign on the marketing campaign “Njagalum Krishiyilekku”.












The aims of the marketing campaign will not be solely self-sufficiency in vegetable cultivation or manufacturing but additionally offering secure meals to folks.











First printed on: 26 Apr 2022, 03:36 IST




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