The takeover will give Adani Wilmar Limited unique rights over the model ‘Kohinoor’ Basmati rice, in addition to the ‘Ready to Cook’, ‘Ready to Eat’ curries and meals portfolio below the Kohinoor Brand umbrella in India, in keeping with Adani Wilmar Limited’s regulatory submitting on Tuesday.








Angshu Mallick, Chief Executive Officer and Managing Director of Adani Wilmar Limited





Adani Wilmar has introduced the acquisition of the famend Basmati rice model ‘Kohinoor’ from McCormick Switzerland GMBH with the intention to strengthen its management within the basmati rice and FMCG enterprise.












The takeover will give Adani Wilmar Limited unique rights over the model ‘Kohinoor’ Basmati rice, in addition to the ‘Ready to Cook’, ‘Ready to Eat’ curries and meals portfolio below the Kohinoor Brand umbrella in India, in keeping with Adani Wilmar Limited’s regulatory submitting on Tuesday.

“Adani Wilmar is pleased to welcome Kohinoor brand to the Fortune family,” mentioned Angshu Mallick, Chief Executive Officer and Managing Director of Adani Wilmar Limited, in response to Adani Wilmar’s acquisition of Kohinoor.

“Kohinoor is a well known model that represents genuine Indian flavours and is well liked by shoppers. This acquisition aligns with our enterprise technique of rising our portfolio of higher-margin branded staples and meals merchandise. We consider the packaged meals class is underserved, with loads of room for growth. The Kohinoor Brand has a robust model recall, which is able to assist us keep our lead within the Food FMCG class.”












Adani Wilmar’s acquisition of Kohinoor’s home Brand Portfolio would bolster Adani Wilmar’s management place within the meals FMCG class by supplementing a robust product basket with premium manufacturers, in addition to the potential to scale worth added merchandise.

It additionally makes use of the Kohinoor model’s attain to drive synergies for AWL throughout geographies, complementing the attain of its flagship model ‘Fortune’ within the meals FMCG area.

The acquisition will propel AWL to the following stage of development and broaden the portfolio to cater to premium buyer segments in rice and different value-added meals companies.












With the addition of the Kohinoor model, AWL is poised to turn into a formidable participant within the Indian area. The Kohinoor model portfolio consists of “Kohinoor” – for premium Basmati rice; “Charminar”-for reasonably priced rice and “Trophy” for HORECA phase.











First revealed on: 03 May 2022, 02:38 IST




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