In 2010, Yogesh Joshi knew his household wouldn’t be completely happy about natural farming. With virtually everybody within the household, from his father to his uncles and cousins within the authorities service, coming into agriculture appeared like a loss-making choice. After all, Jalore district of Rajasthan is a drought-prone area.

But Yogesh, who was working with a non-public agency that promoted natural farming, knew {that a} decade later, farmers would make the change and authorities insurance policies would assist them.

So, he took the plunge, stop his job and began rising cumin on his two bighas (0.61 acres) land. He incurred crop harm within the first two cycles and as soon as he discovered a breakthrough, he approached 300 farmers throughout the district to comply with swimsuit.

“I would take my old bike and travel from one village to another to convince farmers but naturally they did not want to take advice from a 20-something boy. Only six of them trusted me and the seven of us spent the next two years growing cumin with minimal losses,” Yogesh tells The Better India.

Today, Yogesh is the proud co-owner of Rapid Organic — a model that has a pan-India presence with two of their greatest shoppers being Japan and US-based. He additionally roped in his spouse, Aruna Joshi because the director of the model.

Yogesh and Aruna recieve awards for selling natural farming

What began with only a handful of farmers has now become a bunch of three,000 licensed natural farmers.

The duo runs three organisations — Indian Agro, the place farmers promote their produce, Rapid natural, from the place they additional promote to prospects and a Farmers Producer Organisation (FPO) by way of which farmers are skilled and might straight promote to Rapid Organic.

Rapid Organic is licensed with the EU natural regulation, the US Department of Agriculture, NPOP, Japanese Agricultural Standards and Canada Organic Regime.

He offers an perception into contract farming, growing his model, empowering farmers and getting girls of rural areas into enterprise.

Contract Farming

After preliminary hiccups, Yogesh and the unique staff of six farmers roped in Dr Arun Agricultural Scientist of Kajri, Jodhpur for steerage. Dr Arun offered primary coaching in seed sowing, watering, sustaining PH ranges, utilizing natural fertilisers and so forth.

Although rising cumin is a dangerous affair—as a consequence of altering climate patterns and frequent insect assaults—they caught to it for it’s a money crop. Another problem was to forestall utilizing chemical compounds and pesticides that they had been getting for affordable.

“In the second year, we suffered only 30 per cent losses,” he claims, including, “The rest of it was sold to companies that I found online and even displayed some of our produce in an exhibition in Mumbai in 2012. The stall cost Rs 40,000 and we did not have money so we borrowed it, packed our bags and left for Mumbai. It was a huge success as the fresh cumin fragrance wafted through the entire floor. An Indian-origin founder of a Japanese company purchased our first consignment and it was all over local media. That’s how we got attention from both customers and farmers who wanted to switch to organic farming.”

At current, they export near 100 metric tonnes of produce together with cumin, mustard, fenugreek and extra to Japan.

Since cumin is grown solely within the rabi season, Rapid Organic launched pulses, spices, oils and wheat to farmers to make sure an all-year progress. They ventured into superfoods like chia, quinoa, celery, sesame and amaranth to extend the incomes of farmers.


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Yogesh adopted the ‘Contract Farming’ mannequin that ensures a 100 per cent buyback coverage for farmers at premium charges for his or her produce. Rapid Organic takes care of their transportation and packaging prices too.

“We offer premium rates to the farmers, which is 25 per cent more than the market rates. Additionally, we offer organic fertilisers on credit without any interest rates. We give those farmers free training who want to make their fertilisers. We also cover their expenses of acquiring an organic certificate. Every three months, we organise meetings for farmers to discuss their issues and exchange innovations in farming,” says Yogesh.

Ishwar Singh, who was one of many first ones to affiliate with Yogesh, is grateful for the premium value he receives.

He says, “When I suffered losses in the beginning, I gave up but Yogesh did not. For two years, he pestered me to believe me. So I dedicated a small portion of land to organic farming and post the success of the Mumbai exhibition I dedicated my entire 78 acres of my land to organic farming. Today, I grow everything from cumin, watermelon, coriander to quinoa.”

To the shoppers, the corporate assures 100 per cent traceability to the merchandise by way of which consumers can hint the authenticity of the merchandise.

In phrases of their general manufacturing, the corporate sells 1,000 tonnes of cumin, 300-400 tonnes of chia and millet, 1,000 tonnes of wheat, quinoa manufacturing and different natural spices. Their annual pre-pandemic turnover stood at Rs 60 crores.

Empowering girls farmers

When Aruna began attending classes or assembly with Yogesh, she was not completely happy concerning the truth that there have been no feminine representatives. Despite working equally laborious within the fields as their male counterparts, they had been nowhere to be heard or seen.

This absence made Aruna and Yogesh begin a girls’s wing to encourage them to develop quinoa.

“We identified 300 women who agreed to grow quinoa and trained them. We also helped them open bank accounts, a first for many. Besides, quinoa is simple and a risk-free crop to grow. In future, we hope to initiate a women’s FPO soon,” says Aruna who additionally runs a YouTube channel the place she shares natural meals recipes.

For their contributions in selling natural farming, the husband-wife duo has been felicitated a number of instances together with by Women and Child Development Smriti Irani and Minister of Road Transport and Highways of India Nitin Gadkari.

(Edited by Yoshita Rao)


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