Farmers in any distant nook of the nation may promote their produce by way of the platform, in keeping with Sawar Dhanania, Chairman of the Rubber Board. The digital platform, in keeping with KN Raghavan, Executive Director, is an enchancment on the present system, through which a farmer receives greater than 90% of the ultimate worth.








During the launch of Logo for ‘mRube,’ an e-Trade Platform of Rubber Board (Pic Credit- The Hindu)





Satish Sharma, Chairman, Automotive Tyre Manufacturers Association (ATMA), did the honours at a digital operate held on the Rubber Board Head Office in Kottayam on Friday to launch the ‘mRube’ emblem for the Rubber Board’s e-trade platform. According to a Board official, the digital platform will more than likely go stay within the second week of May.












According to the ATMA Chairman, the digital buying and selling platform for pure rubber is a well timed initiative that might be a catalytic step in the precise route. The digital platform’s ease of use and transparency will enhance stakeholders’ confidence.

Farmers in any distant nook of the nation may promote their produce by way of the platform, in keeping with Sawar Dhanania, Chairman of the Rubber Board. The digital platform, in keeping with KN Raghavan, Executive Director, is an enchancment on the present system, through which a farmer receives greater than 90% of the ultimate worth.

Transparency, high quality, and cost safety are all assured by the e-trading platform. Rajiv Budhraja (Director-General, ATMA); Shashi Singh (Senior Vice-President, All India Rubber Industries Association); Satish Abraham (President, Association of Latex Producers of India); Ronney Joseph Thomas (Secretary, Indian Block Rubber Processors Association); George Valy (President, Indian Rubber Dealers Federation); R Sanjith (Secretary, UPASI); Binoi Kurian (Deputy Director-Marketing), Rubber Board had been amongst these.












The e-trade platform’s expertise accomplice is Ahmedabad-based i-Sourcing Technologies. The software program growth section is now full, and ultimate testing is underway. Users of the digital market should full a one-time registration course of.

Users should enter their Rubber Board licence quantity, and the system will retrieve data from the Rubber Board licencing portal, adopted by an OTP-based validation.

‘mRube’ is an try to handle some looming points within the present rubber advertising and marketing system.












The Rubber Board could have a system for figuring out rubber high quality. The cost gateway might be run by Federal Bank and ICICI Bank. The Board has made preparations with banks to offer sellers with a zero-interest charge facility. Banks have agreed to finance zero rate of interest advances to sellers for the primary time in commodity commerce historical past.











First printed on: 30 Apr 2022, 11:10 IST




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