Anupam Shrey, Founder & Director, DigiSafe





Digisafe goals to shut the hole between city and rural areas for curated insurance coverage merchandise by providing aggressive insurance coverage. It was based on a decade of intensive analysis and evaluation by its founding crew, who accomplished their observational evaluation in a localized survey underneath the Flagship Agri Insurance Scheme, PMFB.












In order to get extra insights in regards to the functioning of Digisafe, Krishi Jagran interacted with Anupam Shrey, Founder & Director of DigiSafe, who’s answerable for the facilitation of tech integrations with insurance coverage firms, creating POSP community throughout 7 states, curation of personalized insurance coverage merchandise that are related to rural setup and supervising all of the actions of the corporate.

Tell us about your organization and what does it do?

DigiSafe – India’s Local Broker for Rural Insurance is concentrated on contributing to securing rural India by decreasing unsure dangers and enabling Phygital options by way of quite a lot of insurance coverage merchandise. DigiSafe has been conceptualized in our decade-long in depth analysis and evaluation.

We began operations in September 2021, and have efficiently launched DigiOne, a partnership programme in affiliation with our channel companions that determine, prepare, and develop a crew of licensed point-of-sale individuals (PoSPs) for insurance coverage distribution by way of a mixture of bodily and digital modes, this mannequin will help purchasers with pre-sales, post-sales, and declare companies. We are working in the direction of extending this service to Tier 2 and Tier 3 semi-urban markets very quickly.












We are a one-of-a-kind insurtech agency that not solely creates insurance coverage options with insurance coverage firms but in addition makes them simply accessible to consumers.

Every insurance coverage coverage that we promote will get a fee from the insurance coverage firms. We join all of the dots of the ecosystem the place prospects can select the correct insurance coverage merchandise as per their necessities, from totally different firms by way of our PoSPs. We present our services and products by way of a hybrid mannequin of bodily and digital modes for the consolation of its patrons.

We have a novel insurance coverage program in DigiOne Gram insurance coverage, which can assist our purchasers with numerous companies like pre-sales, post-sales, and declare companies. It will carry all of the individuals in a village underneath one insurance coverage umbrella to supply environment friendly insurance coverage cowl to every member. We additionally provide 1 gram insurance coverage by way of a phygital mannequin which aligns concurrently with authorities schemes like Pradhan Mantri Fasal Bima Yojana (PMFBY) and can carry additional reform out there.

The Mera Assistant software will function a call help system by aiding the customers to make knowledgeable selections by gathering data from the sphere, group, and agricultural information. It will present predictive evaluation and an insurance coverage dashboard to maintain the customers up to date with the climate, crop advisory, and authorities initiatives. This will assist not solely in mitigating dangers but in addition in selling the deal with income technology. We guarantee high-speed declare help and end-to-end options at every doorstep.












All the members of our founding crew (Mallikharjun Kukunari, Suman RoyChoudhury, Anupam Shrey, Rajat Dhar and Ashwin Arora) have explored the crop insurance coverage phase throughout a number of states in India. We concluded our observational evaluation in a localized survey underneath the Flagship Agriculture Insurance Scheme, PMFBY.

What have been the challenges of organising and scaling? How did you overcome them?

We managed to beat numerous hurdles, a couple of of which have been creating easy and reasonably priced merchandise per the agricultural inhabitants’s necessities and figuring out DigiOne whereas spreading consciousness to make our prospects resonate with the idea.

Rural markets have an enormous scope for development which entails cowl for crops that stay uncovered underneath schemes like Pradhan Mantri Fasal Bima Yojana, small companies began by teams of girls, disaster bonds, and so forth. We imagine that the important thing to penetration in rural areas lies within the simplicity, simple administration, and affordability of the merchandise. Product customization will additional pay dividends in constructing belief as agricultural vocations are depending on numerous elements together with climate, innovation in insurance policies, or pure disasters, and having our insurance policies align with these unexpected contingencies is a should.

What are the important thing options that stand you other than the businesses working within the Agritech house?

We are a one-of-a-kind insurtech agency that not solely creates insurance coverage options with insurance coverage firms but in addition makes them simply accessible to consumers.

Every insurance coverage coverage that we promote will get a fee from the insurance coverage firms. We join all of the dots of the ecosystem the place prospects can select the correct insurance coverage merchandise as per their necessities, from totally different firms by way of our PoSPs. We present our services and products by way of a hybrid mannequin of bodily and digital modes for the consolation of its patrons.












How is it a one-stop platform for all of the farmers?

Our practices are very a lot according to the Honourable Prime Minister’s imaginative and prescient of Vocal for Local and we hope to create a measurable impression throughout all pin codes of India within the subsequent two years by on-boarding 10,000 PoSPs and serving over 10 million farmers. The rural financial system majorly depends upon crops. Their main supply of earnings is thru crops however only some main crops are coated underneath PMFBY so farmers haven’t any insurance coverage operations other than PMFBY notified crops.

We perceive how farmers want small ticket-sized merchandise with low-margin premiums. We are bringing simplified and reasonably priced merchandise that span the Motor, Health, Livestock, Crop, and Life Insurance for individuals dwelling within the rural areas at their doorsteps. Such options will penetrate deeper into the agricultural markets and a pull construction will assist farmers scale back dangers and get elevated income.

We additionally need to slowly remove the monetary uncertainty that looms over the agricultural individuals, particularly the farmer communities. Our purpose is to supply them with a way of belief and confidence in terms of making knowledgeable selections, employment alternatives in addition to income technology. By contributing to society and bridging the hole between city and rural, we intend to climb the ladder to success along with mutual cooperation and development.

What are your development priorities for 2022?

We have been capable of insure 500 plus individuals in 14 states because the begin of our operations in September 2021. We plan on capitalizing on the prevailing variety of brokers we’ve from 100 to 10,000 within the subsequent 2 years and unfold our companies to all suburban and rural areas throughout India. We intention to remove the monetary uncertainty that looms over rural individuals, by offering them with a way of confidence in terms of making knowledgeable selections, employment alternatives in addition to income technology.












What are your expectations with Krishi Jagran?

To proceed to carry out tales of the farmers and the agricultural sector, the adversaries they face, and the way owing to the expertise and improvements numerous firms like ours are offering real-time options to these in want.

(Author- Shivam Dwivedi)







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