In India, greater than 400 GI merchandise, in accordance with the assertion, are registered.

To market greater than 400 GI (Geographic Indication) gadgets, together with Darjeeling tea, Chanderi material, Mysore silk, and Kashmir walnut wooden carving, the commerce and trade ministry is getting ready a multi-media marketing campaign. 

According to the division’s discover inviting requests for proposals, “The Department for Promotion of Industry and Internal Trade (DPIIT) intends to impanel one or more audio-visual agencies to carry out various multi-media campaigns, production of advertising and promotional materials on a regular ongoing basis.”

The company may also assist the federal government scale up the GI marketing campaign by way of a wide range of interventions, that are seen to be important for establishing a strong GI ecosystem, it mentioned.

The ministry’s DPIIT seeks to nominate famend audio-visual firms for a GI advertising marketing campaign.

According to the discover, there was little or no promotion and promoting for Indian GI merchandise, which has resulted in little or no information and curiosity among the many youthful technology.

In India, greater than 400 GI merchandise, in accordance with the assertion, are registered.

Given GI’s nice industrial potential, you will need to think about advertising, branding, publicity campaigns, and cataloging of GI merchandise. The report added that this can be accomplished through the use of e-business instruments, communication know-how, and creating on-line portals.

The discover additionally said that this could broaden the producers’ selections for employment and strengthen the economic system.

These commercials’ most important purpose is to place Indian GI gadgets as specialised items by making a premium model round them.

The final date for receipt of proposals is October 7.

On September 15, 2003, the Geographical Indications of Goods (Registration & Protection) Act 1999 of India got here into impact.

Once a product receives this tag, nobody or enterprise might promote a comparable product below that identify. This tag is nice for ten years, after which it may be renewed.

The different advantages of GI registration embody authorized safety for that merchandise, prevention in opposition to unauthorized use by others, and promotion of exports.

First printed on: 20 Sep 2022, 05:26 IST

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