Transparency and traceability of meals have grow to be main considerations for shoppers as wholesome residing and wellness have grow to be an integral a part of city existence. This shift in shopper preferences, notably post-Covid, has resulted within the emergence of a slew of F2C Agritech startups that facilitate entry and a direct relationship between the producer and the tip shopper.








Fresh Fruits





Farm to Consumer, or F2C as it’s generally identified right now, is a direct channel between farmers and finish shoppers, a community that helps eradicate provide chain inefficiencies whereas guaranteeing higher pricing for each events.












Transparency and traceability of meals have grow to be main considerations for shoppers as wholesome residing and wellness have grow to be an integral a part of city existence. This shift in shopper preferences, notably post-Covid, has resulted within the emergence of a slew of F2C Agritech startups that facilitate entry and a direct relationship between the producer and the tip shopper.

Additionally, over time, with the applying of new-age applied sciences and digitization, the F2C section has gained plenty of consideration from outstanding buyers within the nation and is poised for exponential progress. F2C startups are usually not solely organizing fragmented worth chains however are additionally rapidly creating environment friendly networks that profit all stakeholders within the worth chains.

Top F2C Startups in Country:

1. ReshaMandi

ReshaMandi is India’s first and largest B2B market digitizing the pure fiber provide chain. ReshaMandi gives a full-stack digital ecosystem within the type of an excellent app, from farm to retail. ReshaMandi gives value-added providers similar to high quality testing, technical advisory, high-quality inputs, and market linkages.












ReshaMandi has boarded greater than 35,000 small companies spanning farmers, small and medium enterprise producers, and retailers onto its provide chain. The startup’s processes have helped improve small enterprise incomes by 35-55% and pushed the usage of indigenous uncooked silk dramatically. Recently, they launched their in-house label ReshaWeaves which affords responsibly sourced pure fiber merchandise which might be unique and sustainable.

2. Deep Rooted

Greenhouse Agritech startup Clover Ventures, based in 2018, works with about 60 small-scale farmers unfold throughout greater than 70 acres round Bengaluru and Hyderabad. The startup began as a B2B demand-backed provide chain for perishables and assists small and marginal farmers in producing high-quality perishable crops. During the pandemic the startup pivoted to an F2C avatar, ‘Deep Rooted’.

The direct-to-consumer fruits and vegetable model is based on three pillars: contemporary, clear, and group. Fresh produce is delivered in underneath 24 hours from farms primarily lower than 150 km away from city cities.












3. Farmley

Farmley is a direct-from-farm Indian model delivering the freshest and cleanest dry fruits to the world. The startup works with farmers and empowers them by sourcing at honest worth costs. In a couple of brief years, farmley has efficiently elevated farmer’s earnings manifold, constructed a fast-growing community-driven model, and delivers premium high quality nuts and dry fruits instantly from the farm to fork.








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