Farm to Consumer, or F2C as it’s recognized as we speak, is conventionally a direct channel between farmers and the tip customers, a community that helps eradicate provide chain inefficiencies whereas guaranteeing higher pricing for either side of the desk.








F2C Business Model





Farm to Consumer, or F2C as it’s recognized as we speak, is conventionally a direct channel between farmers and the tip customers, a community that helps eradicate provide chain inefficiencies whereas guaranteeing higher pricing for either side of the desk. With wholesome residing and wellness turning into an integral a part of city life-style, transparency and traceability of meals have develop into a key concern for customers. 












This change in shopper desire, particularly post-Covid, has led to the emergence of a variety of F2C agritech startups which might be facilitating entry and a direct relationship between the producer and the tip shopper.

Additionally, over time, with the applying of new-age applied sciences and digitization, the F2C section has gained a variety of consideration from distinguished buyers within the nation and is poised for exponential development. F2C startups aren’t solely organizing fragmented worth chains however are additionally rapidly creating environment friendly networks that profit all stakeholders within the worth chains.

Some of the highest F2C startups within the nation to regulate are:

ReshaMandi

ReshaMandi is India’s first and largest B2B market digitizing the pure fiber provide chain. ReshaMandi supplies a full-stack digital ecosystem within the type of a brilliant app, from farm to retail. ReshaMandi supplies value-added companies comparable to high quality testing, technical advisory, high-quality inputs, and market linkages. ReshaMandi has boarded greater than 35,000 small companies spanning farmers, small and medium enterprise producers, and retailers onto its provide chain. The startup’s processes have helped improve small enterprise incomes by 35-55% and pushed the usage of indigenous uncooked silk dramatically. 












Recently, they launched their in-house label ReshaWeaves which gives responsibly sourced pure fiber merchandise which might be unique and sustainable.

Deep Rooted

Greenhouse agritech startup Clover Ventures, based in 2018, works with about 60 small-scale farmers unfold throughout greater than 70 acres round Bengaluru and Hyderabad. The startup began as a B2B demand-backed provide chain for perishables and assists small and marginal farmers in producing high-quality perishable crops. During the pandemic the startup pivoted to an F2C avatar, ‘Deep Rooted’.

The direct-to-consumer fruits and vegetable model is based on three pillars: recent, clear, and neighborhood. Fresh produce is delivered in below 24 hours from farms primarily lower than 150 km away from city cities.












Farmley

Farmley is a direct-from-farm Indian model delivering the freshest and cleanest dry fruits to the world. The startup works with farmers and empowers them by sourcing at truthful worth costs. In a number of quick years, farmley has efficiently elevated farmer’s revenue manifold, constructed a fast-growing community-driven model, and delivers premium high quality nuts and dry fruits straight from the farm to fork.








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