Inadequate infrastructure, a scarcity of money, a scarcity of a roadmap, and a scarcity of capacity-building efforts are placing the agricultural tourism sector on the sting of collapsing at a time when Jammu and Kashmir are experiencing a surge in vacationer inflow.
While many stakeholders really feel that the vacationer inflow in Jammu and Kashmir has elevated considerably within the latest six months. The authorities, however, was unable to capitalize on the area’s specialty tourism. They declare that routine actions have been carried out to draw vacationers to the Kashmir area, whereas many different areas, reminiscent of journey tourism and rural tourism, look like unsupported by the federal government.
According to the UNWTO pointers on tourism and rural growth, the one approach to make sure the long-term viability of tourism in rural areas is to undertake and implement a complete, inclusive planning framework primarily based on a multi-action, multi-stakeholder participatory method.
Utilization of Local Resources
According to stakeholders, the federal government ought to make use of native assets in addition to present alternatives for mountainous and underprivileged communities to develop jobs whereas additionally enhancing their financial standing, organizational capacities, and pure and cultural property.
According to tourism trade stakeholder Feroz Ahmad Baktoo, rural tourism development ought to be one of many Tourism Department’s priorities, and the federal government ought to work on enhancing the agricultural sector’s general infrastructure.
Impact of social media
With the web and social media, a paradigm shift in connectivity has occurred world wide, permitting folks to observe, work together, and trade info. According to the stakeholders, the Tourism Department ought to encourage native vloggers, bloggers, and authors to jot down extra in regards to the area’s unknown locations.
According to stakeholders, the tourism sector in Kashmir has skilled super development within the earlier six months, because of the inflow of vacationers through the winter season. Due to journey limitations to many European nations, high-end journey sports activities lovers (skiers, snowboarders) from India who would spend hundreds of thousands in Europe for these actions got here to Gulmarg this winter. Tourism in Kashmir has benefited significantly because of this.
Several worldwide organizations, together with the World-Wide Fund for Nature, the International Ecotourism Society, the Eco-Tourism Society of India, the Rainforest Alliance, Sustainable Travel International, and the Global Sustainable Tourism Council, are continually working to advertise sustainable tourism by means of social media platforms, in addition to conducting seminars and publishing annual reviews.