A Farmer in his discipline

This week i.e. from April 25-30, the Union Agriculture Ministry will maintain a marketing campaign to focus on the achievements made within the agriculture sector since independence and to boost consciousness concerning the quite a few applications administered by the Centre for the good thing about farmers.

According to an official announcement, the marketing campaign ‘Kisan Bhagidari, Prathmikta Hamari’ is being organised underneath the ‘Azadi Ka Amrit Mahotsav’ in collaboration with numerous different ministries.

Over 1 crore farmers and stakeholders are scheduled to participate within the marketing campaign through direct (offline) and digital (on-line) channels throughout the nation.

The marketing campaign’s outreach can be carried out by print, digital, and social media, in addition to the event of audio video clips, jingles, and quick video movies, with a purpose to generate widespread consciousness and publicity.

Various farmer-centric campaigns, workshops, programmes, seminars, and webinars have been deliberate by the agricultural ministry throughout the Azadi ka Amrit Mahotsav.

The ministry is holding the Kisan Bhagidari, Prathmikta Hamari marketing campaign from April 25 to 30, 2022, on this regard, in accordance with the discharge.

During the marketing campaign, the ministry will spotlight agricultural development milestones in India’s 75-year historical past.

Green revolution and meals grain self-sufficiency; biggest producer of horticultural crops; improved crop irrigation; use of ICT in agriculture; use of distant sensing/GIS/Drones in agriculture are among the many milestones.

The use of biotechnology in agriculture, in addition to advances in farm mechanisation, soil well being administration, and efficient pest administration, can be highlighted.

Various main initiatives like Pradhan Mantri Kisan Samman Nidhi, Pradhan Mantri Fasal Bima Yojana, and Pradhan Mantri Krishi Sinchai Yojana will even be highlighted within the marketing campaign.

During the marketing campaign, the ministry will even increase public consciousness and spotlight accomplishments in programmes such because the Kisan Credit Card, agriculture credit score, e-National Agriculture Market (e-NAM), Farmer Producer Organizations (FPOs), Soil Health Card, and Organic and Natural Farming.

The nation is commemorating the seventy fifth anniversary of its independence with Azadi Ka Amrit Mahotsav, a mass pageant led by Prime Minister Narendra Modi. The pageant will run throughout the nation from March 12, 2021, to August 15, 2023, a 12 months after the nation’s seventy fifth anniversary of independence.

First printed on: 25 Apr 2022, 10:18 IST



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