The partnership will harness CSC Grameen’s digital platform to facilitate Mahindra automobile inquiries and real-time on-line lead switch to M&M from deep rural pockets. Using CSC’s path-breaking digital instruments, the Village Level Entrepreneurs (VLEs) would clarify product options to prospects and share the acquisition intent with M&M for additional motion by approved Mahindra sellers.








Mahindra & Mahindra





Mahindra & Mahindra Ltd. introduced its partnership with CSC Grameen eStore for its Small Commercial Vehicle (SCV) vary of merchandise. CSC Grameen eStore is a subsidiary of CSC eGovernance Services India Ltd., which is a particular goal automobile (SPV) promoted by MeitY. Customers can go to their nearest CSC Grameen eStore to make an inquiry concerning the choose Mahindra SCV vary, specifically Supro & Jeeto.












As part of this affiliation, the CSC Village Level Entrepreneur (VLE) community will function M&M touchpoint in over seven lakh villages throughout India, additional aiding and simplifying the method of inquiries and purchases. This shall be processed digitally by the VLE to facilitate data, check drive, and/or supply by a licensed Mahindra supplier. The service is out there pan-India.

Commenting on the announcement, Amit Sagar, Business Head – SCV at Automotive Division, Mahindra & Mahindra Ltd., mentioned, “With the rising web penetration facilitating higher entry to data, this partnership is an acceptable step to additional strengthen our rural foothold and there’s no higher companion than CSC Grameen eStore to assist us enhance our buyer expertise.”

“We are more and more specializing in digital options and are assured that the provision of expert VLEs will present the specified confidence and luxury to our prospects all through their affiliation with Mahindra. It won’t simply make shopping for extra handy but additionally assist us join deeply with our prospects.”












The partnership will harness CSC Grameen’s digital platform to facilitate Mahindra automobile inquiries and real-time on-line lead switch to M&M from deep rural pockets. Using CSC’s path-breaking digital instruments, the Village Level Entrepreneurs (VLEs) would clarify product options to prospects and share the acquisition intent with M&M for additional motion by approved Mahindra sellers.

“We are delighted to have a strategic tie-up with Mahindra & Mahindra Ltd. CSC Grameen eStore has been a path-breaking Government of India initiative to reinforce buyer comfort by taking services to the client’s neighborhood utilizing expertise as a instrument. We are assured that this tie-up will additional improve buyer expertise and assist him purchase Mahindra Small Commercial Vehicles in deep rural geographies. The affiliation with Mahindra will even improve CSC’s horizon with a chance to assist promote India’s main small business automobiles. The son of the soil VLEs will additional facilitate Mahindra’s Jeeto and Supro inquiry on the buyer’s doorstep,” mentioned Raja Kishore, Chief Operating Officer, CSC Grameen eStore.












M&M’s SUPRO Profit truck vary is developed on the profitable SUPRO platform. It is reasonably priced, extra highly effective, and boasts of a larger payload capability and better mileage and thereby increased revenue to the purchasers. The SUPRO Profit truck vary is available in each diesel in addition to CNG gas choices. The Jeeto model launched in 2015, has been a terrific success and a alternative of over 2 lakh blissful prospects. It is a robust providing within the <2Ton load class which comes with multi-fuel choices of Diesel, CNG & Gasoline and in two totally different deck sizes offering an array of choices to prospects.








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