“At Sid’s Farm, we pay heed to the smallest of ideas from our prospects. So being attentive to their wants and our market analysis, now we have launched the Double Toned variant of A2 Buffalo Milk that our prospects can get pleasure from with out worrying an excessive amount of in regards to the calorie depend of their favorite drink mentioned Dr. Kishore Indukuri, Founder, Sid’s Farm.
Sid’s Farm, a premium dairy model primarily based out of Telangana has expanded its portfolio of merchandise and launched double toned A2 buffalo milk available in the market, beginning with Hyderabad. Competitively priced at Rs. 40 per 500ml packet, the product is focused on the calorie-conscious, younger youngsters and those that have dietary restrictions.
As Dr. Kishore Indukuri, Founder, Sid’s Farm and an IIT Kharagpur and University of Massachusetts Alumni mentioned, “Our customers have for long told us that while they love our buffalo milk, it is extremely fat rich and they would love to have a low-fat buffalo milk option for everyday use.”
“At Sid’s Farm, we pay heed to the smallest of suggestions from our customers. So taking note of their needs and our market research, we have introduced the Double Toned variant of A2 Buffalo Milk that our customers can enjoy without worrying too much about the calorie count in their favourite drink. Our market research has given us interesting insights on the type of products that the customers are looking for and this double toned buffalo milk is the first in the line of many product innovations that Sid’s Farm is poised to bring about in the coming months.”
The double toned buffalo milk is lean—with out loads of fat, however nonetheless packs in the identical goodness of buffalo milk, solely with lesser energy. Also, as Sid’s Farm places nice emphasis on high quality, the milk is additional fortified to make sure greater dietary advantages.
Apart from bodily retailers and retailers, the double toned A2 buffalo milk may also be obtainable for order and residential supply on Sid’s Farm app. The agency additionally has plans to faucet within the buyer base of main massive format stores throughout town to market the product.
As Dr. Indukuri identified, “one of the main differentiators of Sid’s Farm products is the quality. The double toned A2 buffalo milk also went through rigorous quality tests and scores of iterations to bring about the right colour and taste, if used for tea or coffee apart from the regular milk intake by kids and adults. We have tried to create a product for day-to-day household usage and consumption.”
Spread over greater than 4 acres of land, Sid’s Farm right this moment has a 4000 sq ft milk processing facility together with a mannequin dairy farm. Today the state-of-the-art laboratory conducts on common about 2000 checks day by day to search for any adulteration in milk. Sid’s Farm goals to benchmark high quality as the primary USP of the milk and another product that we carry to the market. The goal shoppers of Sid’s Farm are able to pay 14-15 % premium when it comes to value simply to have high quality product.
The milk and milk product primarily based enterprise entity is aiming for 10 p.c of the Hyderabad market by 2025 utilizing high quality milk and properly researched milk primarily based merchandise as a wholesome various.
First printed on: 04 May 2022, 03:53 IST
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