Nestled within the foothills of the Himalayas, a 5-acre farm in Shilli village is dwelling to an abundance of scrumptious kiwis and apples, hanging from their vegetation, ripe for the plucking.

After harvesting, these fruits are taken to clients straight, with out the interference of synthetic and chemical elements.

“The fruits have no insecticides, pesticides, weedicides, fungicides, or any plant growth regulators. All you have to do before eating is rub them with a gentle cloth, and you’re good to go,” says Mandeep Verma, founding father of Swaastik Farms, which produces fruits by pure farming strategies.

Today, he’s reaping as a lot as Rs 40 lakh from his natural paradise. But earlier than he stop his job for good, he was main the common company life in Delhi.

“I completed my MBA in 2010 and pursued a career in business marketing. My IT job involved me handling about eight clients, which gave me exposure to deal with higher officials in the government and network with a range of professionals in the field,” he tells The Better India.

Success from a barren land

Kiwis at Mandeep’s farm.

But after working within the sector for four-and-a-half years, Mandeep wished to return to his roots, extra notably, his hometown within the Solan district.

“I wasn’t satisfied with my job, and my career growth was not as expected either. I decided to quit, wanting to establish an entity that I could build from scratch. But I did not know what alternative career to take — I’d always been told that completing your education meant bagging a traditional job. I spent time researching and decided to have a different outlook towards the academic skills that I possessed,” he says.

The 38-year-old then determined to pursue farming. “I discussed my thoughts of quitting my job and taking up farming with my wife, who agreed to support me. We had 4.84 acres of unused ancestral land in Shilli, and decided to use it for our purpose,” he says.

But with data in solely advertising and no expertise in farming, Mandeep was unaware of learn how to develop greens, or any crop for that matter. Moreover, the land was barren and had by no means been used for farming actions.

“There had been no human intervention on the land, and the fertility of the soil was unknown. The land was occupied by weeds, grasses and other wild vegetation. I believe that nature always inherits nutrients such as foliage, organic matter, decomposed animals and others. The Himalayan soil is rich in nutrients, and I decided to put faith in it by not using any chemicals for farming,” he says.

Another downside was that his land was on a slope and uneven. Mandeep then eliminated the wild vegetation and levelled the soil. “It took plenty of time and effort to bring the land up to the mark for cultivation,” he says.

Mandeep then determined to make use of the web to study farming and watched tons of of movies. “I learned about various aspects required to grow food using organic and natural farming methods,” he says, including that he referred to agricultural journals, and in addition took steering from the native authorities and consultants working on the horticulture division.

The total course of took about 5 months of groundwork, he says.

Swaastik farms organic kiwi
Kiwi fruit field packaging by Swaastik Farms.

The course of helped Mandeep study that the farmers in neighbouring areas have been troubled with the monkey menace. “The monkeys scraped through the farms consuming the fruits and damaging the harvest. Considering the issues, I decided to find a safer crop to grow,” he says.

He approached a number of professors on the Himachal Pradesh Agriculture University, who prompt he develop kiwis. “A few farmers living about 30 km away were cultivating the fruit. Realising that it could be a feasible prospect, I decided to take the guidance of professors,” he says.

“Kiwi is sour during its initial fruiting days, and the hair-like surface deters monkeys from touching the fruit. It also fetches good market value for being a niche and exotic fruit. I purchased 150 kiwi plants of Alicene and Hayward varieties and started growing them on a small patch of land,” he explains.


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Mandeep then used jeevamrut, a combination of cow dung, cow urine, jaggery, gram flour and different natural materials so as to add vitamins to the soil. “I also introduced sapta dhanyankur, a mix of seven grains including black-eyed pea, wheat, horse gram, black gram, green moong dal, sesame seeds and chana in equal proportions. The mixture is soaked overnight and then drained out for sprouting. A paste is prepared from the grains and mixed with water and cow urine. The solution is filtered after a couple of hours and stored,” he notes.

The liquid combination is sprayed throughout the flowering and milking stage of the vegetation. He sprays fermented buttermilk on vegetation to forestall any pests from attacking the crops on the farm.

Mandeep obtained his first harvest in 2016. “I offered my farm produce in the local market at Rs 350 a kilo and received desired appreciation. In 2017, I launched the business under the name Swaastik farms and floated a website,” he says.

The web site helped him cater to clients throughout Uttarakhand, Chandigarh, Haryana, Punjab, Delhi, Hyderabad and Bengaluru, he says.

After succeeding in rising kiwi, Mandeep invested in creating an apple orchard. “In 2018, I opted to grow Italian varieties of apple that have short height and bear fruits in a year,” he says.

Mandeep says he has additionally created two nurseries with 12,000 saplings that he makes use of to propagate and promote for income.

‘Improve the image of a farmer’

Mandeep says he invested Rs 14 lakh in his farm and now has 700 kiwi vegetation producing 9 tonnes of fruits. Additionally, he has 1,200 apple timber. The complete enterprise generates a income of Rs 40 lakh a yr, he says. “I expect the kiwi production to increase up to 45 tonnes in coming years,” he provides.

Deepak Mehta, a Solan-based entrepreneur and frequent buyer, says, “I have been buying kiwi and apples from Mandeep for four years now. The fruits are bought for personal consumption and shared as gifts between friends and relatives.”

Deepak says the natural fruit from Mandeep’s farm stands out in a number of methods in contrast with others out there. “The fruits taste sweeter and better compared with others found in the market. They are fresh and last almost two to three months, whereas the others bought from the market do not last for more than ten days. My family does not prefer any other products apart from these organic ones,” he provides.

Mandeep initially struggled to supply and propagate high quality seedlings. “I researched a lot to find quality planting materials and saplings. Slowly, I gained access to them, which delivered better harvest and results,” he says.

He additional admits that he took an immense threat by switching professions. “There were significant risks, and I was worried I wouldn’t achieve success after quitting my stable corporate life. My parents have been supportive throughout my journey, but friends and relatives were sceptical about my move,” he says.

He provides that a lot of his associates thought of farming an inferior occupation or a menial job. “I feel that the society’s notion towards a farmer should change for the better, as it is a noble occupation,” Mandeep says.

Edited by Divya Sethu


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