VKC Nuts is the pioneer within the business to carry the know-how of pasteurization to India. The firm has been recording a progress of 25% – 35% year-on-year and is aiming to the touch an INR 1500 Crore turnover by the yr 2023.








Dry Fruits





VKC Nuts, India’s main absolutely built-in farm to fork Nuts & Dried Fruits Company has introduced the launch of ‘Bactopure’, India’s first and solely vary of pasteurized nuts and dried fruits, below its signature model Nutraj. With this launch, Nutraj turns into the one model within the Indian market to stick to worldwide requirements of hygiene and purity for nuts and dried fruits.












Nutraj Bactopure claims to supply 99.99% micro organism and pathogen-free merchandise which was attainable because of the science and technological developments in house.

VKC Nuts is the pioneer within the business to carry the know-how of pasteurization to India.  The firm has been recording a progress of 25% – 35% year-on-year and is aiming to the touch an INR 1500 Crore turnover by the yr 2023. In FY 2021, the corporate noticed a income of INR 742 crore and recorded a 25% progress in income to INR 900 Crore within the yr ending March 31, 2022.

Speaking passionately on the launch Gunjan Jain, Managing Director, VKC Nuts Pvt. Ltd. says, “There is a paradigm shift in the food industry. Purity, health, and hygiene are top of mind for Indian consumers like never before. However, people do not know the kind of nuts they are consuming. With the launch of Nutraj Bactopure, the nuts & dry fruits industry will see the emergence of international levels of hygiene and purity and India will be introduced to a category of bacteria-free nuts.”












“Every Indian consumer has the right to the same quality, that the consumers in the developed world have access to. Eradicating pathogen infestation from nuts & dry fruits is our latest resolve and Nutraj Bactopure is a giant leap in that direction.”

“VKC Nuts, the parent company of Nutraj is proud to be the only company to have a ready facility to pasteurize its products. In an age of a rapidly developing hygiene and health sensibility of the upmarket consumer, Bactopure can be a big differentiator that can lead the consumer towards making an aware and informed choice. Informed choices also means that the consumer is today not satisfied by mere claims of purity and quality. It is for this reason each pack of Nutraj Bactopure comes with a QR code that can display the actual certificate from a government-approved lab to back up the claim. This is another first in the entire food industry!”, he added.












With the launch of BACTOPURE, VKC Nuts plans to increase its distribution community (for straight lined shops), concentrating on roughly 1 Lac counters pan India, by finish of FY 22-23. These would cowl the markets within the North, West, and South areas within the 1st part, and East in This fall. Consumers in city cities with a inhabitants larger than 50k may have easy accessibility to the model’s merchandise. However, the prime focus of the corporate lies in metro & tier-1 cities.











First printed on: 05 May 2022, 09:29 IST




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